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Raising support for potable recycled water with the elaboration likelihood model

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dc.contributor.author Tan, Li Qin
dc.date.accessioned 2018-04-19T20:01:14Z
dc.date.available 2018-04-19T20:01:14Z
dc.date.copyright 2018 en_US
dc.date.issued 2018-04-19
dc.identifier.uri https://dspace.library.uvic.ca//handle/1828/9237
dc.description.abstract In spite of modern technological advancements that can convert wastewater into potable water, the acceptability of recycled water is generally low. This study examined strategies for increasing the public acceptability of recycled water. Based on the elaboration likelihood model, I hypothesized that issue relevance, argument quality, and delivery type would interact to produce differing levels of support for potable recycled water. Undergraduate students took part in a 2 (issue relevance: low, high) x 2 (argument quality: weak, strong) x 2 (delivery: textual, pictorial) online study relating to their opinion and support for the potential implementation of a potable recycled water system on campus. Issue relevance was manipulated by varying the completion date of implementing the system (low: five years; high: one year). Argument quality was manipulated by varying the complexity of the message presented (weak: point-form; strong: paragraph form). Delivery was manipulated by presenting water recycling processes in a textual or pictorial format. The hypotheses were not supported, although the means were in the predicted direction. Limitations and future directions are discussed. en_US
dc.language English eng
dc.language.iso en en_US
dc.rights Available to the World Wide Web en_US
dc.subject Recycled Water en_US
dc.subject Elaboration Likelihood Model en_US
dc.title Raising support for potable recycled water with the elaboration likelihood model en_US
dc.type Thesis en_US
dc.contributor.supervisor Gifford, Robert
dc.degree.department Department of Psychology en_US
dc.degree.level Master of Science M.Sc. en_US
dc.description.scholarlevel Graduate en_US


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