Promoting Crowdsourcing for Urban Research: Cycling Safety Citizen Science in Four Cities

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dc.contributor.author Ferster, Colin
dc.contributor.author Nelson, Trisalyn
dc.contributor.author Laberee, Karen
dc.contributor.author Vanlarr, Ward
dc.contributor.author Winters, Meghan
dc.date.accessioned 2018-11-20T17:22:36Z
dc.date.available 2018-11-20T17:22:36Z
dc.date.copyright 2017 en_US
dc.date.issued 2017
dc.identifier.citation Ferster, C., Nelson, T., Laberee, K., Vanlaar W. & Winters, M. (2017). Promoting Crowdsourcing for Urban Research: Cycling Safety Citizen Science in Four Cities. Urban Sciences, 1(2), 21. https://doi.org/10.3390/urbansci1020021 en_US
dc.identifier.uri https://doi.org/10.3390/urbansci1020021
dc.identifier.uri http://hdl.handle.net/1828/10333
dc.description.abstract People generate massive volumes of data on the Internet about cities. Researchers may engage these crowds to fill data gaps and better understand and inform planning decisions. Crowdsourced tools for data collection must be supported by outreach; however, researchers typically have limited experience with marketing and promotion. Our goal is to provide guidance on effective promotion strategies. We evaluated promotion efforts for BikeMaps.org, a crowdsourced tool for cycling collisions, near misses, hazards, and thefts. We analyzed website use (sessions) and incidents reported, and how they related to promotion medium (social, traditional news, or in-person), intended audience (cyclists or general), and community context (cycling mode share, cycling facilities, and a survey in the broader community). We compared four Canadian cities, three with active promotion, and one without, over eight months. High-use events were identified in time periods with above average web sessions. We found that promotion was essential for use of the project. Targeting cycling specific audiences resulted in more data submitted, while targeting general audiences resulted in greater age and gender diversity. We encourage researchers to use tools to monitor and adapt to promotion medium, audience, and community context. Strategic promotion may help achieve more diverse representation in crowdsourced data. en_US
dc.description.sponsorship This BikeMaps.org research has been funded by a grant from the Public Health Agency of Canada. We acknowledge the work of Taylor Denouden in creating the webmap with funding from an NSERC Engage grant sponsored by CAA. Darren Boss developed the mobile applications that have enabled the collection of BikeMaps.org incident data. We thank the members of the BikeMaps.org team and community whose outreach ensured that a sufficient number of people who bike were informed about BikeMaps.org. The authors thank Marisela Hing and partners at TIRF for their assistance. Most of all, we thank everyone who took the time to report an incident on BikeMaps.org. en_US
dc.language.iso en en_US
dc.publisher Urban Science en_US
dc.subject volunteered geographic information (VGI) en_US
dc.subject social media en_US
dc.subject data informatics en_US
dc.subject data quality en_US
dc.subject data intensive science en_US
dc.title Promoting Crowdsourcing for Urban Research: Cycling Safety Citizen Science in Four Cities en_US
dc.type Article en_US
dc.description.scholarlevel Faculty en_US
dc.description.reviewstatus Reviewed en_US

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