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Individualism, collectivism and reward crowdfunding contribution intention and behavior

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dc.contributor.author Shneor, Rotem
dc.contributor.author Munim, Ziaul Haque
dc.contributor.author Zhu, Helena
dc.contributor.author Alon, Ilan
dc.date.accessioned 2021-04-27T21:37:06Z
dc.date.available 2021-04-27T21:37:06Z
dc.date.copyright 2021 en_US
dc.date.issued 2021
dc.identifier.citation Shneor, R., Munim, Z. H., Zhu, H., Alon, I. (2021). Individualism, collectivism and reward crowdfunding contribution intention and behavior. Electronic Commerce Research and Applications, 47, 1-14. https://doi.org/10.1016/j.elerap.2021.101045. en_US
dc.identifier.uri https://doi.org/10.1016/j.elerap.2021.101045
dc.identifier.uri http://hdl.handle.net/1828/12879
dc.description.abstract The study examines the role of the individualism-collectivism (IDV) cultural dimension in reward crowdfunding contribution intentionality and behavior. An extended Theory of Planned Behavior framework is used for comparative analysis using survey data collected from users of national platforms from opposing cultures along the IDV dimension – China and Finland. Main findings suggest that: attitudes are positively associated with information sharing and financial contribution intentions in both cultures; collectivism enhances the effects of subjective norms on both intentions; behavior control is more strongly observed in individualistic cultures; and information sharing intentions are more strongly associated with contribution behavior in collectivistic cultures. en_US
dc.language.iso en en_US
dc.publisher Electronic Commerce Research and Application en_US
dc.subject crowdfunding en_US
dc.subject culture en_US
dc.subject individualism en_US
dc.subject collectivism en_US
dc.subject Theory of planned behavior en_US
dc.subject intention en_US
dc.subject behavior en_US
dc.subject behavioral control en_US
dc.subject social norms en_US
dc.subject attitudes en_US
dc.subject alternative finance en_US
dc.subject China en_US
dc.subject Finland en_US
dc.title Individualism, collectivism and reward crowdfunding contribution intention and behavior en_US
dc.type Article en_US
dc.description.scholarlevel Faculty en_US
dc.description.reviewstatus Reviewed en_US


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