Indigenous media relations: reconfiguring the mainstream

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dc.contributor.author Hiltz, Tia
dc.date.accessioned 2014-09-02T22:19:36Z
dc.date.available 2014-09-02T22:19:36Z
dc.date.copyright 2014 en_US
dc.date.issued 2014-09-02
dc.identifier.uri http://hdl.handle.net/1828/5650
dc.description.abstract Much of the scholarly literature on Indigenous media relations frames Indigenous peoples as passive players in the mainstream media, and focuses on negative elements such as stereotypes. This thesis challenges this view, finding that Indigenous peoples in Canada actively and strategically engage with mainstream and social media as they forward their social and political agendas. This thesis provides an analysis of the counter-colonial narrative in Canada by offering a new perspective on Indigenous media relations, focusing as a case on the Idle No More movement. Emphasizing three dimensions of communication--the mainstream print media, social media, and individuals involved in Indigenous media relations--I examine the ways in which Indigenous agency and empowerment have the potential to change discourses in the media. As sources of insight I draw on a discourse analysis of mainstream news media, a qualitative analysis of social media and on interviews with those who have significant experience in Indigenous media relations. Interviews with prominent media personalities and individuals involved in media relations (including CBC’s Duncan McCue and Janet Rogers; Four Host Nations CEO Tewanee Joseph, and others) illustrate the novel and impactful ways indigenous peoples in Canada are actively and strategically shaping the mainstream media. These representations create a more complex picture of Indigenous peoples as they counter the stereotyped or victimized media narratives within which Indigenous peoples have historically been placed. en_US
dc.language English eng
dc.language.iso en en_US
dc.subject Indigenous en_US
dc.subject Media relations en_US
dc.subject Indigenous media relations en_US
dc.subject Indigenous peoples in Canada en_US
dc.subject Idle No More en_US
dc.subject Social media en_US
dc.subject Actor network theory en_US
dc.subject Indigenous agency en_US
dc.subject First Nations media relations en_US
dc.subject collective action en_US
dc.subject grassroots social media en_US
dc.subject Indigenous social media en_US
dc.subject media studies en_US
dc.subject mass media studies en_US
dc.subject grassroots movement en_US
dc.subject discourse analysis en_US
dc.subject framing theory en_US
dc.subject social media studies en_US
dc.title Indigenous media relations: reconfiguring the mainstream en_US
dc.type Thesis en_US
dc.contributor.supervisor Thom, Brian
dc.degree.department Department of Anthropology en_US
dc.degree.level Master of Arts M.A. en_US
dc.rights.temp Available to the World Wide Web en_US
dc.description.scholarlevel Graduate en_US
dc.description.proquestcode 0327 en_US
dc.description.proquestcode 0708 en_US
dc.description.proquestcode 0391 en_US

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