Exploring Experiences and Job Satisfaction of App-Based Food Delivery Personnel In Edmonton




Adegbuyi, Tokunbo

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The prevalence of platform-mediated work within the "gig economy" has grown steadily since the late 2000's, garnering both support from investors and customers, and criticism from regulators. Concerns surrounding equitable pay and worker misclassification within the gig economy have become increasingly publicized, particularly at the onset of the COVID-19 pandemic. To develop an understanding of the motivations, lived experiences, and job satisfaction rates of app-based workers, the researcher conducted semi-structured interviews with 20 food delivery drivers in Edmonton, Alberta, Canada. By blending job satisfaction frameworks and factors like economic security, autonomy, and person-job fit, the researcher derived 4 distinct 'archetypes' of drivers, each motivated by different factors to engage with the gig economy. Across all 4 archetypes, self-determination and economic security were found to be leading determinants of overall job satisfaction.



gig economy, gig work, food delivery, labour, job satisfaction, essential workers, Edmonton, SkipTheDishes, UberEats, Doordash, labour equity, self-determination theory, autonomy, person-job fit, worker motivation