Mckenzie, Paige2022-09-092022-09-0920222022-09-09http://hdl.handle.net/1828/14238This research project focussed on the power of storytelling and the value it brings to business learning. The goal was to research and gather a plethora of information on the current uses of storytelling in different disciplines to uncover a new research topic that has yet to be explored. The research topic of audience in storytelling was determined from brainstorming using mindmaps and the information gathered from a scoping review. The hope is to create a framework that other scholars can use through the use of audience storytelling to aid in the field of business learning.enstorytellingaudiencebusinessscoping reviewValerie Kuehne Undergraduate Research Awards (VKURA)Business StorytellingPosterPeter B. Gustavson School of Business