Cheng, Yue2022-05-022022-05-0220222022-05-02http://hdl.handle.net/1828/13926Privacy, a significant factor in software usage, also provides software developers with additional insights into how applications can be improved. However, it is a delicate matter that peeks into user behaviour to the amount of information they are willing to share. With the rise of mobile applications, another concerning factor of user information collection also became prominent. The existence of user chatter on the Google app store can help identify whether privacy concern is problematic or not. However, little research has been conducted to study privacy violations and their contributing factors. In this project, we proposed using an LDA based privacy identification model that assesses the factors relating to user concerns with privacy matters on the Google App Store user reviews. A total of 45,114,727 rows of data were scraped from the Google play store, which were later filtered and processed into workable data. With the help of the Gensim LDA library, we can identify a coherence score of 0.604 and eight topics of various subjects. We later arranged these subjects into their corresponding categories, which could be used to analyze why specific privacy terms are more sensitive while others are not.enAvailable to the World Wide Webapp reviewprivacymachine learningproject