Dordi, TruzaarRhodes, EkaterinaMajerbi, BasmaMcPherson, Madeleine2024-06-282024-06-282024Dordi, T.; Rhodes, E.; McPherson, M. (2024) Shifting perceptions on Net Zero: Growing Awareness, Polarized Views, IESVic Energy Brief.2818-1603 (Online)https://hdl.handle.net/1828/16678Key messages: - News media coverage on net zero and across key stakeholders is increasingly polarized. - Policy design should consider the interests of different stakeholders. - Tailored communications strategies can help build consensus. - Researchers and policymakers should engage with media outlets to promote balanced narratives.enAttribution-NonCommercial 4.0 InternationalArticle