Butler, Michael Scott Ellis2022-01-262022-01-2620212022-01-26http://hdl.handle.net/1828/13725This research project attempts to augment BC Hockey’s member engagement strategy through the application of an Asset-Based Community Development (ABCD) approach. Specifically, this study seeks to understand if ABCD is an appropriate methodology to activate association-level members and if the outcomes of an ABCD survey can create a community of association-level best practices while at the same time providing BC Hockey with information that can inform or support its own strategic imperatives.enAvailable to the World Wide WebMember EngagementCommunity DevelopmentNon-Profit SportProvincial Sport OrganizationHockeyStrategic PlanningAsset-Based Community DevelopmentCommunity Development ProgramprojectButler, M.S.E. (2021). An Evaluation of Asset-Based Community Development/Mapping in Relation to Member Engagement and Strategic Orientation of a Provincial Sport Organization. Master's Capstone Project. The University of Victoria.