White, BrittanyCastleden, HeatherGruzd, Anatoliy2025-02-202025-02-202014White, B., Castleden, H., & Gruzd, A. (2014). Talking to Twitter users: Motivations behind Twitter use on the Alberta oil sands and the Northern Gateway Pipeline. First Monday, 20(1). 10.5210/fm.v20i1.5404https://doi.org/10.5210/fm.v20i1.5404https://hdl.handle.net/1828/21248Environmental issues are being discussed through social media with increased frequency. Researchers are starting to question whether social media demonstrates a green virtual sphere: a virtual public space to discuss environmental issues that is not governed by a single authority and that anyone can access. We investigate why people use Twitter to communicate about two Canadian-based environmental issues using interviews with 10 highly engaged users. We found that they used Twitter to access news and engage in debates; however, they also raised a number of concerns: the potential for overestimating the impact of their own and others’ online activities; the prospect of harassment from other users; and the possibility of being labelled an extremist. Given these findings, we conclude that in this case, Twitter only partially demonstrates the characteristics of a green virtual sphere because it increased access to information and provided a space for debate but access to the space was not equal and users were aware that discussions were likely being monitored.enTalking to Twitter users: Motivations behind Twitter use on the Alberta oil sands and the Northern Gateway PipelineArticleSchool of Public Administration