Janke, Alexandra2023-03-172023-03-1720232023-03-17http://hdl.handle.net/1828/14850K-Pop as a cultural movement has become inextricably connected to a set beauty standard that has disseminated through the Korean nation and beyond. This research tracks the movements of this phenomena, through the growth of K-Pop globally and digitally. It analyzes the practice of beauty branding used within the South Korean entertainment industry, with particular focus on expectations surrounding body modification and surgery. In doing so, the research further reflects on the internationalization of these beauty as it coincides with the popularity of K-Pop induced medical tourism and online engagement. Duplicitously, these pop culture migrations and digital circulations reveal a new manner of disguising these maintained beauty standards to newer audiences as online body positivity.enpopular culturedigital mediahumanitiespacific and Asian studiesbeauty standardsK-popPosterDepartment of Computer Science