Choi, J. H.Kim, Y. C.Srivastava, H.M.2009-08-272009-08-2719952009-08-27http://hdl.handle.net/1828/1652The main object of the present paper is to investigate the starlikeness and convexity of certain general families of operators of fractional calculus (that is, fractional integral and fractional derivative). Relevant connections are also pointed out with various earlier results involving these subclasses of analytic functions.enanalytic functionsstarlike functionsconvex functionsprestarlike functionsfractional calculusHadamard product or convolutionPochhammer symbolgeneralized hypergeometric functionsCarlson-Shafter operatortechnical reports (mathematics and statistics)Starlikeness and convexity of fractional calculus operatorsTechnical ReportDepartment of Mathematics and Statistics