Brandes, Oliver M.Ferguson, Keith2017-04-242017-04-2420042004-04-01Brandes, O.M. & Ferguson, K. (2004, April) The Future in Every Drop: The Benefits, Barriers and Practice of Urban Water Demand Management in Canada. Victoria, Canada: POLIS Project on Ecological Governance at the University of Victoria.1-55058-273-9http://hdl.handle.net/1828/7959With the publication of this report, the ‘water team’ at POLIS will have completed a trio of studies introducing Canadians to the problem of overconsumption of water in the country's cities and, now, to a range of potential solutions. With the thorough research and writing skills of both Oliver and Researcher Keith Ferguson, the present report offers tangible new directions for urban water planning, and detailed techniques for accomplishing it.This report focuses on identifying benefits as well as the barriers to water demand-side management in Canada. The interconnected and interrelated nature of barriers creates a gridlock that resists the adoption of a comprehensive approach to demand management for urban water in Canada. The report explains why a comprehensive and long-term approach to demand-side management is necessary and provides action plans for all levels of government and other stakeholders for implementation.enAttribution-NonCommercial-NoDerivs 2.5 Canadaurbanwater conservationwater soft pathTechnical Report