The time for change is now: An analysis of the current state of sustainable initiatives in the EU and a case study of the Henkel Corporation’s sustainable success
Date
2014
Authors
Sallows, Jennifer
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Publisher
Bachelor of Commerce Best Business Research Papers
Abstract
As the world recovers from the Global Recession, the search for a stable and resilient long-term growth strategy is the critical issue facing both governments and business leaders today. The purpose of this research paper is to analyze some of the current strategies being considered, specifically the policies and frameworks used by the European Union and the United Nations in the area of sustainability. This paper will discuss the basic principles of the Europe 2020 Strategy and the United Nations Global Compact in relation to their current goals and success in the area of sustainable growth. In addition, it will focus on the Henkel Corporation and analyze their strategies and the success they have achieved by integrating sustainable initiatives into their corporate values. This paper will also discuss the results of a brief student survey with the purpose of determining how the public views the sustainability efforts of the European Union and the level of optimism as to whether the EU will achieve future success in the area of sustainability. This paper reflects the current sustainability situation in Europe and offers an analysis regarding the future of sustainable growth and development in the European Union.
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Citation
Sallows, J. (2014). The time for change is now: An analysis of the current state of sustainable initiatives in the EU and a case study of the Henkel Corporation’s sustainable success. Bachelor of Commerce Best Business Research Papers, 7, 83–97.