Wayfinding in Madrid: A study of pedestrian wayfinding in respect to tourism
| dc.contributor.author | Glen, Ciara | |
| dc.date.accessioned | 2024-07-23T22:55:59Z | |
| dc.date.available | 2024-07-23T22:55:59Z | |
| dc.date.issued | 2015 | |
| dc.description.abstract | Madrid is one of Europe’s leading tourist destinations, attracting millions of foreign and domestic visitors every year. In a struggling Spanish economy, the tourism industry is, and will continue to be, a crucial component in the nation’s growth and development. This study explores the significance of wayfinding systems and their importance to the tourism industry. The ability for a tourist to easily navigate through a city has an influence on their overall experience and level of enjoyment. In a progressively competitive and demanding market, satisfying tourists’ needs will be of heightened importance. Research will demonstrate that Madrid is failing to provide its visitors with the resources to effectively navigate the city. A market analysis has shown that the opportunities and strengths of implementing a new wayfinding system outweigh the weaknesses and threats. An updated wayfinding system will aid in Madrid’s effort to remain a progressive and attractive tourist destination. | |
| dc.description.reviewstatus | Reviewed | |
| dc.description.scholarlevel | Undergraduate | |
| dc.identifier.citation | Glen, C. (2015). Wayfinding in Madrid: A study of pedestrian wayfinding in respect to tourism. Bachelor of Commerce Best Business Research Papers, 8, 16–32. | |
| dc.identifier.uri | https://hdl.handle.net/1828/16804 | |
| dc.language.iso | en | |
| dc.publisher | Bachelor of Commerce Best Business Research Papers | |
| dc.title | Wayfinding in Madrid: A study of pedestrian wayfinding in respect to tourism | |
| dc.type | Article |
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