Swarovski: Analysis and recommendations

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dc.contributor.authorWitschen, Jill
dc.date.accessioned2024-07-23T22:55:59Z
dc.date.available2024-07-23T22:55:59Z
dc.date.issued2014
dc.description.abstractThe objective of this paper is to determine how Swarovski has grown to become a global luxury jewelry market leader and to develop recommendations for their expansion strategy. This will be accomplished by conducting a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, followed by an analysis of the Swarovski positioning strategy and marketing mix. This analysis will help to determine Swarovski’s market position and will assist in creating recommendations for their future.
dc.description.reviewstatusReviewed
dc.description.scholarlevelUndergraduate
dc.identifier.citationWitschen, J. (2014). Swarovski: Analysis and recommendations. Bachelor of Commerce Best Business Research Papers, 7, 98–107.
dc.identifier.urihttps://hdl.handle.net/1828/16799
dc.language.isoen
dc.publisherBachelor of Commerce Best Business Research Papers
dc.titleSwarovski: Analysis and recommendations
dc.typeArticle

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Bachelor of Commerce Best Business Research Papers, Vol. 07 (June 2014)
 
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