Role of corporate social responsibility strategies affecting the corporate image: Mass Transit Railway (MTR) Corporation and TransCanada PipeLines Limited (TC) and their ability to gain social license to operate
Date
2017
Authors
Fairbanks, Hayley Mae
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Publisher
Bachelor of Commerce Best Business Research Papers
Abstract
This paper provides a descriptive analysis of Mass Transit Railway Corporation (MTR) in Hong Kong, and TransCanada PipeLines Limited (TC) in Canada for their continued recognition as organizations that go above and beyond to meet stakeholder concerns with regards to material CSR initiatives. The discussion is centered upon MTR and TC’s respective business‐government‐society models in order to set the foundation for further analysis of the specific CSR strategies common to both organizations. Given that MTR is a metro operator, and TC is an energy infrastructure company, the comparison of the two, while more difficult to apply, is conducted through an analysis of key initiatives central to both organizations’ CSR strategies through the lens of the Global Reporting Initiative (GRI) reporting standards. This paper then examines the social environment in which they operate, given their differing economic and political jurisdictions, to examine whether organizations can use successful CSR strategies to gain widespread social license to operate, or whether their environment may hinder this.
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Citation
Fairbanks, H. M. (2017). Role of corporate social responsibility strategies affecting the corporate image: Mass Transit Railway (MTR) Corporation and TransCanada PipeLines Limited (TC) and their ability to gain social license to operate. Bachelor of Commerce Best Business Research Papers, 10, 31–41.