Red Bull: An analysis of the success of Red Bull and their international marketing strategy

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dc.contributor.authorSterling, Emily
dc.date.accessioned2024-07-23T22:55:59Z
dc.date.available2024-07-23T22:55:59Z
dc.date.issued2015
dc.description.abstractRed Bull GmbH is one of most successful energy drink companies and one of the most recognized brands in the world. The launch of the energy drink in Austria in 1987 was not only the introduction of a new product, but also the introduction of an entirely new product category. After experiencing success in Austria, Red Bull began expanding internationally, and today is sold in 166 countries worldwide. Red Bull has created a powerful global brand that has achieved incredible success by implementing a unique approach to business and marketing strategy and communications. This paper will use the marketing mix and 4-Ps (Product, Place, Price, and Promotion) to analyze Red Bull’s innovative marketing strategy as well as primary research supplemented with secondary research to identify the key strategic features that have led the company to achieve success on a global scale.
dc.description.reviewstatusReviewed
dc.description.scholarlevelUndergraduate
dc.identifier.citationSterling, E. (2015). Red Bull: An analysis of the success of Red Bull and their international marketing strategy. Bachelor of Commerce Best Business Research Papers, 8, 99–107.
dc.identifier.urihttps://hdl.handle.net/1828/16810
dc.language.isoen
dc.publisherBachelor of Commerce Best Business Research Papers
dc.titleRed Bull: An analysis of the success of Red Bull and their international marketing strategy
dc.typeArticle

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Bachelor of Commerce Best Business Research Papers, Vol. 08 (June 2015)
 
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