Evaluating return-on-investment from vine to wine: sensory evaluation and consumer willingness-to-pay of vineyard management strategies for Vancouver Island Pinot gris
| dc.contributor.author | Macfarlane, Mitchell | |
| dc.contributor.supervisor | Volpe, John | |
| dc.date.accessioned | 2022-01-21T23:29:13Z | |
| dc.date.available | 2022-01-21T23:29:13Z | |
| dc.date.copyright | 2022 | en_US |
| dc.date.issued | 2022-01-21 | |
| dc.degree.department | School of Environmental Studies | en_US |
| dc.degree.level | Master of Science M.Sc. | en_US |
| dc.description.abstract | Cluster thinning, leaf removal and kaolin application are three commonly employed means of modifying fruit zone microclimates assumed to improve grape and wine quality. High labour costs in addition to the potential for location and varietal-specific responses make the benefits of these practices equivocal. To explore this question, I employed a stratified random block design in two Vancouver Island commercial vineyards where Pinot gris vines were manipulated with one of four experimental treatments: control, cluster thinning to one cluster per shoot, heavy leaf removal with a Kaolin clay application, or a combined heavy leaf removal – cluster thinning - Kaolin treatment. The resulting wines were subjected to detailed sensory evaluations, consumer valuation, and a cost-benefit analysis to determine their respective return-on-investment. Results indicate that despite apparent sensory changes driven by vineyard treatments, the lack of any perceived added value suggests that regional producers of Pinot gris should avoid using the assessed treatments as strategies to increase wine quality. The cost-benefit analysis revealed that heavy leaf removal combined with Kaolin clay application may provide a benefit outside of changes to wine quality. The demonstrable improvement in growing conditions under this treatment resulted in a significant decrease in rot pressure. This suggests that the treatment may be a viable option for increasing usable yields of Pinot gris without placing an insurmountable financial cost on the producer. | en_US |
| dc.description.scholarlevel | Graduate | en_US |
| dc.identifier.uri | http://hdl.handle.net/1828/13716 | |
| dc.language | English | eng |
| dc.language.iso | en | en_US |
| dc.rights | Available to the World Wide Web | en_US |
| dc.subject | Viticulture | en_US |
| dc.subject | Wine | en_US |
| dc.subject | ROI | en_US |
| dc.subject | Sensory Science | en_US |
| dc.subject | Consumer Economics | en_US |
| dc.subject | Pinot gris | en_US |
| dc.subject | RATA | en_US |
| dc.subject | Willingness-to-pay | en_US |
| dc.title | Evaluating return-on-investment from vine to wine: sensory evaluation and consumer willingness-to-pay of vineyard management strategies for Vancouver Island Pinot gris | en_US |
| dc.type | Thesis | en_US |