Will O2 be able to stay on top? An analysis of the largest integrated telecommunications provider in the Czech Republic
Date
2015
Authors
Pillon, Danielle
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Publisher
Bachelor of Commerce Best Business Research Papers
Abstract
O2 is the one of the largest mobile operators in the Czech Republic, with over eight million fixed and mobile lines in operation. The company also offers home phone, television, and internet services (O2 corporate website, 2014). Prior to an acquisition by investment company PPF, O2 Czech Republic was primarily owned by Telefonica, a Spanish company which is present in 21 countries and retains over 316 million customers worldwide (Telefonica corporate website 2005, 2014). The three main competitors in the country’s telecommunications market include world-known T-Mobile, the UK powerhouse, Vodafone, and U:fon, the newest member of the market. With an ongoing decline in mobile profits, pressure to cut prices from virtual operators, and new legislation introduced by the European Union, will O2 be able to stay on top? To analyze this question, I will conduct a SWOT analysis, apply Porter’s Five Forces Model, and examine O2’s current marketing strategies. Lastly, the results from a survey and two interviews, both conducted at the University of Economics in Prague, will be presented to determine exchange students’ opinions toward the current mobile providers in the market.
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Citation
Pillon, D. (2015). Will O2 be able to stay on top? An analysis of the largest integrated telecommunications provider in the Czech Republic. Bachelor of Commerce Best Business Research Papers, 8, 64–77.