The implications of Grab in Bangkok
Date
2019
Authors
Martin, Tony
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Bachelor of Commerce Best Business Research Papers
Abstract
On March 26th, 2018 the largest merger in South-east Asia history occurred between global vehicle-hail company Uber, and South-east Asia’s leading vehicle-hail company Grab. The merger between Uber and Grab has raised many tensions throughout Bangkok, Thailand. When walking through the streets of Bangkok, it seems that Grab drivers are now at war with traditional Meter Taxi drivers. The negative stigmas that surround Meter Taxi drivers in Bangkok has allowed Grab to become quite successful in a short amount of time. As a result of Grab’s success, many of their drivers are faced with poor working conditions due to the actions of Meter Taxi drivers. Instances of threads, violence and an on-going mafia-style turf war has begun to affect the public of Bangkok and employees from both Grab and Meter Taxi. Although Grab has been marginally successful in their first in Bangkok, they face an uphill battle when trying to establish a reputation with the business world. Cultural factors such as normative thinking and respect for tradition have possibly held businesses back from utilizing Grab in their day-to-day operations. The purpose of the paper is to explore the many implications regarding Grab and their journey to become Bangkok’s most popular and safest means of transportation for locals, tourists, and businesses alike. By performing interviews on various sources, and applying secondary research to this paper, a fundamental understanding of this phenomenon from all angles can be concluded.
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Citation
Martin, T. (2019). The implications of Grab in Bangkok. Bachelor of Commerce Best Business Research Papers, 12, 67–81.