Telecommunications in Portugal: An analysis of Portugal Telecom

Simple item page
dc.contributor.authorAziz, Nadia
dc.date.accessioned2024-07-23T22:55:57Z
dc.date.available2024-07-23T22:55:57Z
dc.date.issued2012
dc.description.abstractThis paper provides an assessment of the telecommunications industry in Portugal, with a focus on the leading telecommunications company in the country, Portugal Telecom (PT). The purpose of this paper is to examine the current strategy of Portugal Telecom in order to gain insight on its position within the market. This paper also provides recommendations on future strategies for PT to sustain its business and facilitate growth. An evaluation of the global telecommunications industry is conducted through the use of Porter’s Five Forces Model, providing a further understanding of the attractiveness of the industry. A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis determines the internal and external factors affecting the future of the company. Using the results of this analysis, this paper presents some implications that PT’s operations have on managers in the industry. Further, this paper ultimately concludes that PT should make improvements to its current human resource policies, re-focus its efforts to concentrate on penetrating developing markets, and improve its sustainability practices on a smaller, micro-level scale.
dc.description.reviewstatusReviewed
dc.description.scholarlevelUndergraduate
dc.identifier.citationAziz, N. (2012). Telecommunications in Portugal: An analysis of Portugal Telecom. Bachelor of Commerce Best Business Research Papers, 5, 5–14.
dc.identifier.urihttps://hdl.handle.net/1828/16779
dc.language.isoen
dc.publisherBachelor of Commerce Best Business Research Papers
dc.titleTelecommunications in Portugal: An analysis of Portugal Telecom
dc.typeArticle

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
aziz_nadia_bcomrp_2012.pdf
Size:
808.68 KB
Format:
Adobe Portable Document Format
Download

Collections

Bachelor of Commerce Best Business Research Papers, Vol. 05 (June 2012)
 
University of Victoria Libraries

We acknowledge and respect the Lək̓ʷəŋən (Songhees and Esquimalt) Peoples on whose territory the university stands, and the Lək̓ʷəŋən and W̱SÁNEĆ Peoples whose historical relationships with the land continue to this day.