Interpreting Social Engagement Strategies of The Jellyfish Project Through A Social Marketing Lens: The Power of Music and Lived Experiences

Simple item page
dc.contributor.authorLansfield, Jessica Loraine
dc.contributor.supervisorWharf Higgins, Sharon Joan
dc.contributor.supervisorOstry, Aleck S.
dc.date.accessioned2015-04-22T22:40:29Z
dc.date.available2015-04-22T22:40:29Z
dc.date.copyright2015en_US
dc.date.issued2015-04-22
dc.degree.departmentProgram: Social Dimensions of Health
dc.degree.departmentSchool of Public Health and Social Policy
dc.degree.levelDoctor of Philosophy Ph.D.en_US
dc.description.abstractThe Jellyfish Project (JFP) is the environmental initiative that uses music as a means to engage youth, increase awareness about climate realities, and promote behaviour change. Music is an exceptional tool to captivate youths’ attention and increase their receptivity towards environmental messages. The arts also play a role in democratizing engagement and exhibit the potential to mobilize social action and change. Thus, music serves more than a leisure purpose, it can rally youth around a common purpose and create a powerful shared experience between musicians and their audiences. This community-based case study connects arts-centred movements to an ecosystems perspective and social marketing approaches, while establishing social engagement as a social determinant of health. Social engagement is the intentional and active participation in one’s community to create change and requires resources, efficacy, and opportunities for participation. Multiple data collection methods were used, including focus groups with youth, interviews with key informants, and social media analytics. Research themes include 1) The Power of Music, 2) Seeking Connections, 3) Awareness ≠ Change, and 4) Searching for Solutions. Findings showed that The JFP presentation was well-received by its audiences. Awareness, the primary goal of the organization increased, yet it was evident that for behaviour change to occur a broader community-level strategy is necessary. This strategy needs to involve active participation by students, numerous follow-up strategies, and community partnerships to address contextual issues and support sustained change. Implications for practice include developing active participation and partnerships; incorporating additional interaction with youth in the school presentation program; enhancement of online and social media strategies, and the provision of lived, multi-sensory experiences, both online and in the community. This intentionally transdisciplinary research filled gaps in the literature concerning the interconnections between social engagement, the social determinants of health, and the ecosystems perspective. It was also the first body of research to propose that social engagement is an appropriate community-level social determinant of health. Originating in real world experiences, this research advances knowledge translation and exchange immediately, informing the social engagement strategies of not-for-profit organizations as they harness the energy of the arts to effect social change.en_US
dc.description.proquestcode0413en_US
dc.description.proquestcode0515en_US
dc.description.proquestcode0566en_US
dc.description.proquestemailjlansfie@uvic.caen_US
dc.description.scholarlevelGraduateen_US
dc.identifier.urihttp://hdl.handle.net/1828/5988
dc.languageEnglisheng
dc.language.isoenen_US
dc.rightsAvailable to the World Wide Weben_US
dc.rights.urihttp://creativecommons.org/publicdomain/zero/1.0/*
dc.subjectsocial engagementen_US
dc.subjectsocial marketingen_US
dc.subjectsocial dimensions of healthen_US
dc.subjectpower of musicen_US
dc.subjectarts-based initiativesen_US
dc.subjectcommunity-based researchen_US
dc.subjectcase studiesen_US
dc.subjectyouthen_US
dc.subjectclimate changeen_US
dc.titleInterpreting Social Engagement Strategies of The Jellyfish Project Through A Social Marketing Lens: The Power of Music and Lived Experiencesen_US
dc.typeThesisen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Lansfield_Jessica_PhD_2015.pdf
Size:
1.48 MB
Format:
Adobe Portable Document Format
Description:
Lansfield_Jessica_PhD_2015
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.74 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Electronic Theses and Dissertations (ETD)
 
University of Victoria Libraries

We acknowledge and respect the Lək̓ʷəŋən (Songhees and Esquimalt) Peoples on whose territory the university stands, and the Lək̓ʷəŋən and W̱SÁNEĆ Peoples whose historical relationships with the land continue to this day.