The business of bicycles: The adoption of the bicycle in Madrid, Spain
Date
2014
Authors
Hallahan, Erin
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Publisher
Bachelor of Commerce Best Business Research Papers
Abstract
The use of bicycles around Europe has long since been a trend and a tradition. However, some cities have become more bicycle-friendly than others. Madrid, Spain has, in the past, been known to have almost no existence of bicycles, and essentially been a city in which vehicles dominate the roads. The recent economic crisis has seen a boom in the bicycle industry in Spain and in Madrid specifically, and the use of bicycles for transportation is on the rise. A market analysis has shown that the opportunities and strengths of a potential bicycle business outweigh the weaknesses and threats. There is market space and a target group for bicycle businesses in Madrid and the industry is only growing. Madrid, Spain is now in the process of adopting the bicycle for use of transportation and bicycle shops will soon be in abundance if those who are capable of it take advantage of the new and growing market.
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Citation
Hallahan, E. (2014). The business of bicycles: The adoption of the bicycle in Madrid, Spain. Bachelor of Commerce Best Business Research Papers, 7, 34–48.