A time-series analysis of the use of personal columns

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dc.contributor.authorHeard, Kelley Annen_US
dc.date.accessioned2024-08-14T16:50:41Z
dc.date.available2024-08-14T16:50:41Z
dc.date.copyright1988en_US
dc.date.issued1988
dc.degree.departmentDepartment of Sociology
dc.degree.levelMaster of Arts M.A.en
dc.description.abstractThis study examined the longitudinal use of the personal column by comparing the contents of personal advertising through six decades A content analysis of sixty-six years involving 1990 individual personal adver­tisements from the Vancouver Sun were examined. Results indicated personal advertising has increased over the decades. Sever­al advertising patterns such as financial security, age of partner sought, attrac­tiveness, personality traits, moral virtue and an accent on socially desirable char­acteristics have not changed over time. Other advertising characteristics have shown changes over time such as health traits, interest in relationship, hobbies/ interests, physical characteristics, sexual preference and marital status descrip­tives.
dc.format.extent84 pages
dc.identifier.urihttps://hdl.handle.net/1828/18146
dc.rightsAvailable to the World Wide Weben_US
dc.titleA time-series analysis of the use of personal columnsen_US
dc.typeThesisen_US

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