Mass media and the New Democrats : making sense of the election campaign

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dc.contributor.authorClark, Terryen_US
dc.date.accessioned2024-08-13T17:54:06Z
dc.date.available2024-08-13T17:54:06Z
dc.date.copyright1993en_US
dc.date.issued1993
dc.degree.departmentDepartment of Political Science
dc.degree.levelMaster of Arts M.A.en
dc.description.abstractThis thesis will determine if NDP campaign tactics, as opposed to other factors in the 1991 B.C. provincial election, managed to set a campaign agenda best suited to their policy platform. To do this, two questions were asked. One, what part did our mass media have in the election of the New Democrats? Two, what part did the NDP have in its own victory? The analysis uses a method for categorization based on the consideration of news broadcasts as a specific "discourse", the "news-discourse". Starting from these assumptions, the notions of "telling" and "treatment" are used to categorize content from the news discourse. This breakdown is expected to categorize the data in ways that discern the intertwining of media and party language, practices and events. This analysis concludes that the place, or effect, of our mass media in an election campaign is too important to ignore. The news is not a "distorted mirror" as media practitioners argue. The production of news is as dependent upon the reality of media operating routines as the reality of "the facts." This analysis also concludes that the NDP campaign employed the "manipulation by inundation" news management strategy. It is also concluded that this strategy was very effective.en
dc.format.extent172 pages
dc.identifier.urihttps://hdl.handle.net/1828/17470
dc.rightsAvailable to the World Wide Weben_US
dc.titleMass media and the New Democrats : making sense of the election campaignen_US
dc.typeThesisen_US

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