International analysis of FIFA
Date
2018
Authors
Henson, Marshall
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Publisher
Bachelor of Commerce Best Business Research Papers
Abstract
Fédération Internationale de Football Association (FIFA) has comprehensive global influence, as it recognizes 211 member associations. This paper seeks to outline how FIFA manages cultural, administrative, geographical, and economic distances while operating internationally. Leveraging two FIFA confederations, CONCACAF and UEFA, the paper will outline international operating differences between North America and Europe, respectively. Further, the competitive markets represented by these confederations will be compared. FIFA and its confederations prove to be an atypical study, as the goals of the organizations are non-financial. The focal goals of these confederations are continuous growth and improvement of the game of football. However, the motivations vary between confederations depending on the regions’ relative growth stage and objectives. Throughout the research, both bodies were influenced by trends, historical factors, and other governing bodies. Primarily, CONCACAF faced influence from the major sporting leagues established in North America, while the EU had a significant effect on UEFA. Despite the communicated lack of financial interest, the confederations and FIFA are reliant on the fiscal success of their international tournaments. To increase these revenues, the bodies must focus on the expansion of footballing attention and fandom, which will lead to increased sponsorship and TV revenue. The research for this paper was conducted through the analysis of documents, records, articles, and an interview conducted with an employee of FIFA. Ultimately, the paper finds that FIFA, UEFA, and CONCACAF all face materially different complications due to external relevance, internal complications, and strategic orientation.
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Citation
Henson, M. (2018). International analysis of FIFA. Bachelor of Commerce Best Business Research Papers, 11, 46–63.