The sweet secrets of the Swiss: An analysis of the Swiss chocolate industry

Simple item page
dc.contributor.authorHanvey, Leah
dc.date.accessioned2024-07-23T22:55:59Z
dc.date.available2024-07-23T22:55:59Z
dc.date.issued2015
dc.description.abstractSince the chocolate industry officially established itself in Switzerland in 1819, it has become an institution and ubiquitous with Swiss culture and Switzerland’s international reputation. The purpose of this paper is to delve into the secrets of the Swiss chocolate industry and answer the simple question, why and how has Switzerland become the producer of arguably the best chocolate in the world? To do this, I will conduct an industry analysis of the Swiss chocolate industry utilizing a modified model of Michael Porter’s Five Forces Model and will include discussing the Swiss chocolate industry’s current market make-up and domestic manufacturers, the substitutes of Swiss chocolate, international and domestic consumers, suppliers and supply chain, and of course, what the future holds for the industry. This analysis will be based on research collected from secondary sources and statistics-based data, in addition to first-hand marketplace price data collection, and primary consumer data collected through means of a price elasticity experiment to gauge to what degree Swiss chocolate is substitutable with other competitive products.
dc.description.reviewstatusReviewed
dc.description.scholarlevelUndergraduate
dc.identifier.citationHanvey, L. (2015). The sweet secrets of the Swiss: An analysis of the Swiss chocolate industry. Bachelor of Commerce Best Business Research Papers, 8, 33–49.
dc.identifier.urihttps://hdl.handle.net/1828/16805
dc.language.isoen
dc.publisherBachelor of Commerce Best Business Research Papers
dc.titleThe sweet secrets of the Swiss: An analysis of the Swiss chocolate industry
dc.typeArticle

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
hanvey_leah_bcomrp_2015.pdf
Size:
975.72 KB
Format:
Adobe Portable Document Format
Download

Collections

Bachelor of Commerce Best Business Research Papers, Vol. 08 (June 2015)
 
University of Victoria Libraries

We acknowledge and respect the Lək̓ʷəŋən (Songhees and Esquimalt) Peoples on whose territory the university stands, and the Lək̓ʷəŋən and W̱SÁNEĆ Peoples whose historical relationships with the land continue to this day.