Anticipated changes to quality of life and the impact of divergent social normative information: a field experiment on sustainable transportation behaviour.

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dc.contributor.authorKormos, Christine
dc.contributor.supervisorGifford, Robert
dc.date.accessioned2010-11-15T23:31:45Z
dc.date.available2010-11-15T23:31:45Z
dc.date.copyright2009en
dc.date.issued2010-11-15T23:31:45Z
dc.degree.departmentDept. of Psychologyen
dc.degree.levelMaster of Science M.Sc.en
dc.description.abstractThis study evaluated anticipated changes to quality of life (QoL) from a reduction in private vehicle use, and the impact of social normative information on willingness to change transportation behaviour. Staff and students at the University of Victoria completed transport journals for a month, and participants in the low or high social norm condition received divergent information about the percentage of others who had switched to sustainable commuting. Unexpectedly, message content did not predict behavioural change, but mere receipt of a message, versus the control condition, did predict change. The results suggest that sustainable transport campaigns should highlight others‟ cooperation, regardless of their rate of cooperation, and target commuting behavior. Also, participants expected decreases to individually relevant QoL items and improvements to collectively relevant QoL items under a hypothetical reduction in private vehicle use. The findings may be employed by policy-makers to increase acceptance of transportation policies.en
dc.identifier.urihttp://hdl.handle.net/1828/3109
dc.languageEnglisheng
dc.language.isoenen
dc.rightsAvailable to the World Wide Weben
dc.subjectLocal transiten
dc.subjectAutomobilesen
dc.subjectEnvironmental aspectsen
dc.subjectTransportationen
dc.subjectUniversity of Victoria (B.C.)en
dc.subject.lcshUVic Subject Index::Sciences and Engineering::Psychologyen
dc.titleAnticipated changes to quality of life and the impact of divergent social normative information: a field experiment on sustainable transportation behaviour.en
dc.typeThesisen

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