Innovation in a shifting landscape: Atomic’s innovative approach to skiing and its application to global business challenges

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dc.contributor.authorCain, Taylor
dc.date.accessioned2024-07-23T22:56:01Z
dc.date.available2024-07-23T22:56:01Z
dc.date.issued2017
dc.description.abstractThe objective of this case study is to analyze the responses organizations can employ to manage changes in the external environment that directly impact the growth and survival of their value proposition. This analysis focuses on the ski industry as a tangible example of environmental, economic, and cultural attributes that provide challenges and opportunities to stakeholders of the industry. Though challenges can be attributed to different external factors and locations, this analysis examines the interconnectedness of challenges threatening the continued growth of the ski industry moving forward. Further analysis of these challenges is investigated through Atomic, a ski manufacturer based in Austria with a history of an innovative approach to change management. The ski manufacturer’s innovative approach to problem solving is evaluated through frameworks to provide further analysis of internal factors and how it influences its unique task environment to respond to challenges. The study of Atomic’s internal factors and unique task environment aim to provide a backdrop for outlining the importance of intent in using innovation to manage business processes when facing external challenges, which can be applied on a larger scale. The findings from the analysis of Atomic are further applied to the challenges facing the organization going forward and to the approach needed by other organizations facing similar challenges in a wide array of industries. Methods for the analysis include conducting research through industry journals, environmental studies, industry studies, and company resources such as financial and sustainability reports.
dc.description.reviewstatusReviewed
dc.description.scholarlevelUndergraduate
dc.identifier.citationCain, T. (2017). Innovation in a shifting landscape: Atomic’s innovative approach to skiing and its application to global business challenges. Bachelor of Commerce Best Business Research Papers, 10, 20–30.
dc.identifier.urihttps://hdl.handle.net/1828/16826
dc.language.isoen
dc.publisherBachelor of Commerce Best Business Research Papers
dc.titleInnovation in a shifting landscape: Atomic’s innovative approach to skiing and its application to global business challenges
dc.typeArticle

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Bachelor of Commerce Best Business Research Papers, Vol. 10 (June 2017)
 
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