The influence of culture on business and corporate social responsibility in France
Date
2009
Authors
Weberg, Heather
Journal Title
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Publisher
Bachelor of Commerce Best Business Research Papers
Abstract
In today’s global marketplace, corporate social responsibility has become essential to longevity and success of the business model. With emergence of the triple bottom line approach to management, corporations face increasing pressure to adopt sustainable business practices, promote transparency in financial reporting and acknowledge stakeholder interests. This paper attempts to utilize the theoretical framework based on the triple bottom line to examine French business practices and gain a better understanding of the profound impact that culture has on corporate social responsibility. In this context, analysis of three cultural elements that have influenced corporate policy in France for centuries: dignity, honour, and patrimony, provide an international perspective on business. While corporate culture in North America has been criticized for its obsession with profit maximization in the short run, French businesses have respected cultural values in promoting a holistic, long-run approach to social responsibility. Therefore, valuable lessons can be learned from the French whose approach to corporate social responsibility hinges on the intrinsic link between consumers, fi rms, a market economy and the realization that in order to achieve sustainable development, a model of growth must embrace all elements of the dynamic business environment.
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Citation
Weberg, H. (2009). The influence of culture on business and corporate social responsibility in France. Bachelor of Commerce Best Business Research Papers, 2, 58–67.