VOESTALPINE AG: An analysis of the Voestalpine Group and its development from a state-run World-War II steel manufacturer to a fully privatized international success
Date
2013
Authors
Davis, Jordon
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Publisher
Bachelor of Commerce Best Business Research Papers
Abstract
This paper provides a historical overview and assessment of steel manufacturing in Linz, Austria, focusing on Austria’s leading steel manufacturer Voestalpine AG. The purpose of this paper is to analyze the history of the Voestalpine Group and understand how steel manufacturing in Linz transitioned from a state-run World War II steel manufacturer to a fully privatized international company. This paper not only analyzes the historical development of Voestalpine AG, but also discusses the drivers behind privatization in Austria. Further, an analysis of the group’s current operations is performed. Current operations with respect to the nature of both their external and internal environment will be evaluated. The evaluation of the group’s external environment will be performed based on the Andrew’s framework, analyzing the implications of technology, ecology, economics, industry, society, and politics. An analysis of the global steel manufacturing industry is performed using Porter’s Five Forces Model, determining the industry’s attractiveness and Voestalpine AG’s strategic position relative to its major global competitors. The group’s internal resources will be evaluated using a framework developed by Jay Barney. To accompany the analysis, both primary and secondary sources will be utilized, including an interview with a local student who had an internship at Voestalpine AG. Using the results of the analysis performed in this paper, recommendations for the Voestalpine Group to maintain a strategic position in the steel manufacturing industry are provided. Further, implications for managers in the steel industry will be discussed with the purpose providing insight behind key factors of successful operations within this highly competitive and ever changing industry.
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Citation
Davis, J. (2013). VOESTALPINE AG: An analysis of the Voestalpine Group and its development from a state-run World-War II steel manufacturer to a fully privatized international success. Bachelor of Commerce Best Business Research Papers, 6, 26–38.