Customer satisfaction survey: recommendations for Capital Region Housing Corporation Edmonton

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dc.contributor.authorGnanasaravanapavan, Vaishnavie
dc.contributor.supervisorLindquist, Evert
dc.date.accessioned2019-12-12T20:43:16Z
dc.date.available2019-12-12T20:43:16Z
dc.date.copyright2019en_US
dc.date.issued2019-12-12
dc.degree.departmentProgram: Dispute Resolutionen_US
dc.degree.levelMaster of Arts M.A.en_US
dc.description.abstractMeasuring customer satisfaction for social housing customers in Canada is a more recent trend in Canadian social housing organizations compared to some of its international counterparts, such as the United Kingdom or Australia. As it shifts towards a more customer-focused approach, Capital Region Housing (CRH) wanted to develop a tool to measure customer satisfaction. This study focused on how best should CRH measure customer satisfaction. An additional challenge was understanding the vulnerability of CRH customers and identifying a tool to measure customer satisfaction that is accessible to as many of CRH's customers as possible. Based on a literature review of customer satisfaction definitions and practices in public and private sectors as well as a jurisdictional scan of best practices across similarly sized housing organisations in Canada, United Kingdom and Australia, a pilot survey was developed and tested with a small sample of CRH customers. A focus group was then held to hear feedback on the survey and changes were made before a second survey was tested for a larger range of CRH customers for them to complete online. Findings from the survey indicated that customers were largely satisfied with CRH’s services, however, they wished for more services to meet their needs for accessibility and security in their housing units as well as lower wait times when dealing with CRH staff. The results indicate multiple methods of delivering the survey would work best to increase response rate. Thus, CRH should focus on delivering the survey online and over the phone to increase response rates and report back to customers on the results to increase trust in the survey process.en_US
dc.description.scholarlevelGraduateen_US
dc.identifier.urihttp://hdl.handle.net/1828/11365
dc.language.isoenen_US
dc.rightsAvailable to the World Wide Weben_US
dc.subjectSocial Housingen_US
dc.subjectCapital Region Housingen_US
dc.subjectCustomer Satisfaction Surveyen_US
dc.subjectSocial Housing survey practicesen_US
dc.subjectCustomer Engagementen_US
dc.subjectCanada social housingen_US
dc.titleCustomer satisfaction survey: recommendations for Capital Region Housing Corporation Edmontonen_US
dc.typeprojecten_US

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