The new Dutch East India Company: Smartwares Group

dc.contributor.author	Goldbeck, Will
dc.date.accessioned	2024-07-23T22:56:01Z
dc.date.available	2024-07-23T22:56:01Z
dc.date.issued	2017
dc.description.abstract	Smartwares Group is a new entity that came from the 2016 merging of two Dutch companies, Smartwares, a home lighting and security device company, and Tri‐Star, a conglomerate of several household consumer goods brands. Smartwares Group, headquartered in the Netherlands, is an internationally diverse company that incorporates offices across Europe, the Middle East and Asia to create a competitive advantage in an industry increasingly susceptible to new low cost entrants. To create this competitive advantage in the consumer goods industry, Smartwares Group positions their products across multiple price segments, develops them for specific regional tastes, and delivers them with an emphasis on superior service. This case study examines the overarching business processes that Smartwares Group uses to achieve these objectives consistently across different brands and products.
dc.description.reviewstatus	Reviewed
dc.description.scholarlevel	Undergraduate
dc.identifier.citation	Goldbeck, W. (2017). The new Dutch East India Company: Smartwares Group. Bachelor of Commerce Best Business Research Papers, 10, 42–51.
dc.identifier.uri	https://hdl.handle.net/1828/16828
dc.language.iso	en
dc.publisher	Bachelor of Commerce Best Business Research Papers
dc.title	The new Dutch East India Company: Smartwares Group
dc.type	Article

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