How siestas are changing global business

Date

2017

Authors

Sargent, Jenna

Journal Title

Journal ISSN

Volume Title

Publisher

Bachelor of Commerce Best Business Research Papers

Abstract

This paper aggregates information on adapting to the culture of siestas when a Multinational Corporation expands into Spain. There is a brief history on siestas, research on how companies should implement change in foreign environments and an assessment on the benefits of siestas. Orange Mobile and Vodafone are compared on their adaptation techniques within Spain. These techniques can be used as a template for other industries attempting to adapt. The main determining factor on if an adaptation goes smoothly stems from how well the MNC plans their expansion, how well they research their consumers, and how well they explain changes to their local employees. It was concluded that though the future of this cultural behavior is unclear, Multinationals have the ability to determine its fate, as they have a large influence on the business practice of their host countries.

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Citation

Sargent, J. (2017). How siestas are changing global business. Bachelor of Commerce Best Business Research Papers, 10, 86–92.