IKEA: A strategy for success

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dc.contributor.authorLuu, Garret
dc.date.accessioned2024-06-25T16:13:49Z
dc.date.available2024-06-25T16:13:49Z
dc.date.issued2008
dc.description.abstractThe way business is conducted has changed significantly over the years due to globalization and rapid advancements in technology. The economy is ridding itself of small family owned businesses and is replacing them with giant multinational corporations. These corporations are complex machines, which need highly skilled personnel to ensure their success. This paper examines how multinational corporations employ strategies and techniques that enable them to manage employees from varying diverse backgrounds. It focuses on IKEA and what they have done to transform a single store located in southern Sweden into the international powerhouse it has become today. The paper studies the underlying reasons for their success and how IKEA has spread its corporate culture through the utilization of its expatriates.
dc.description.reviewstatusReviewed
dc.description.scholarlevelUndergraduate
dc.identifier.citationLuu, G. (2008). IKEA: a Strategy for success. Bachelor of Commerce Best Business Research Papers, 1, 31–37. https://business.journals.uvic.ca/index.php/bcomrp/article/view/93
dc.identifier.urihttps://hdl.handle.net/1828/16662
dc.language.isoen
dc.titleIKEA: A strategy for success
dc.typeArticle

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Bachelor of Commerce Best Business Research Papers, Vol. 01 (September 2008)
 
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