Language strategies in China: An analysis and framework development for multinational companies

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dc.contributor.authorBildfell, Connor
dc.date.accessioned2024-07-23T22:55:58Z
dc.date.available2024-07-23T22:55:58Z
dc.date.issued2013
dc.description.abstractAs the global business landscape has shifted in response to technological and social innovation, international profit-seeking companies located in China have encountered unprecedented challenges regarding language. Moreover, the notion of a “language strategy” proves central to success for flourishing companies. This paper focuses on the intricacies surrounding English and Chinese language policies; mechanical, cultural, and political theories comprise the foundational analysis. After providing a brief synopsis of China’s cultural and linguistic context, this paper addresses three predominant specific issues. First, what constitutes a language strategy? What theoretical perspectives underpin a language strategy? Lastly, how can the organization build an atmosphere conducive to language strategy success? Results from my study conducted of international companies located in China are presented; analyses and conclusions are presented alongside leading studies in language and management. Furthermore, this paper provides managers with a foundational framework for developing well-structured language strategies concerning English and Mandarin. I reflect upon and analyse cultural insights, empirical studies, and primary-source surveys to construct a theoretical and practical approach to corporate language decision-making.
dc.description.reviewstatusReviewed
dc.description.scholarlevelUndergraduate
dc.identifier.citationBildfell, C. (2011). Language strategies in China: An analysis and framework development for multinational companies. Bachelor of Commerce Best Business Research Papers, 6, 5–25.
dc.identifier.urihttps://hdl.handle.net/1828/16786
dc.language.isoen
dc.publisherBachelor of Commerce Best Business Research Papers
dc.titleLanguage strategies in China: An analysis and framework development for multinational companies
dc.typeArticle

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Bachelor of Commerce Best Business Research Papers, Vol. 06 (June 2013)
 
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