Managing linguistic diversity through ambiguity: the case of a non-formalized corporate language policy
Date
2023-09-28
Authors
Brighi, Carlo
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Abstract
Growing linguistic diversity has become the reality for many organizations, and how such diversity is addressed has become the focus of a stream of research within the management literature. The adoption of a corporate language policy aimed at regulating language choices is considered a common mean to facilitate communication and integration within a linguistically diverse workforce. Most notably, organizations often rely on the formal introduction of a common corporate language. Recent studies, however, have exposed the possible detrimental consequences that can follow the adoption of this policy. In this dissertation, I study an alternative approach to address linguistic diversity – a non-formalized language policy – examining its key features, theoretical assumptions and underlying mechanisms, as well as its perceived positive and negative outcomes.
Relying on a single case study design and employing a variety of data collection approaches ranging from interviews to observations of in-person and virtual interactions, I show how an underlying concept – termed language ambiguity – captures the main features of and assumptions behind this type of policy. Adopting Spolsky’s conceptualization of language policies, I develop a framework that links each of the three dimensions of language ambiguity to different dimensions of the non-formalized language policy. Results of this study show also how this policy might contribute to facilitating communication and promoting diversity, while also playing a role in possible losses in knowledge transmission. Finally, based on the findings, I show how the policy can be seen as part of a set of measures aimed at promoting multilingualism within the organization. The frameworks and theoretical insights presented in this dissertation contribute to the ongoing debates in the fields of language-sensitive management research and equity, diversity, and inclusion on how an organization can better address linguistic diversity by turning it from a potential challenge into a valuable resource.
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Keywords
Linguistic diversity, Non-formalized corporate language policies, Management, Sociolinguistics, Language ambiguity, Language affordances