Financial constraints to YouTube success: Is Patreon the solution?
Date
2024
Authors
Shipley, Sam
Journal Title
Journal ISSN
Volume Title
Publisher
University of Victoria
Abstract
In this study, I examine data of online content creators who post videos on the website YouTube and fund their content creation through the crowdfunding website Patreon. I examine trends in the data over time to analyze whether Patreon is a sustainable mode of finance, and I conduct statistical analysis to assess the correlation between Patreon earnings and views in addition to Patreon earnings and subscribers, the combination of which I use as a proxy for YouTube success.
Description
Keywords
Patreon, YouTube, media, crowdfunding, market failure