Fitted: the impact of academics' attire on students' evaluations and intentions

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dc.contributor.authorOliver, Sebastian
dc.contributor.authorMarder, Ben
dc.contributor.authorErz, Antonia
dc.contributor.authorKietzmann, Jan
dc.date.accessioned2021-10-13T23:29:35Z
dc.date.available2021-10-13T23:29:35Z
dc.date.copyright2021en_US
dc.date.issued2021
dc.description.abstractDressing formally or informally as an academic may be a trade-off when it comes to managing impressions towards students, but the extant body of literature remains limited with only mixed results. This research is the first focussed investigation to examine the effects of academic dress formality on the ‘big two’ of impression formation, perceptions of warmth and competence. In a series of three controlled laboratory experiments (total N = 1361), we find dress formality to increase perceptions of competence but to decrease perceptions of warmth, which leads to ‘downstream’ effects on students’ evaluations of instructors and behavioural intentions to enrol in a course. Furthermore, we demonstrate that perceptions of competence may be subject to other information cues (success communication and discipline norms) that can mitigate negative effects associated with dress informality. Implications for higher education practitioners are provided.en_US
dc.description.reviewstatusRevieweden_US
dc.description.scholarlevelFacultyen_US
dc.identifier.citationOliver, S., Marder, B., Erz, A., & Kietzmann, J. (2021). Fitted: The impact of academics’ attire on students’ evaluations and intentions. Assessment & Evaluation in Higher Education, 1-21. https://doi.org/10.1080/02602938.2021.1921105en_US
dc.identifier.urihttps://doi.org/10.1080/02602938.2021.1921105
dc.identifier.urihttp://hdl.handle.net/1828/13456
dc.language.isoenen_US
dc.publisherAssessment & Evaluation in Higher Educationen_US
dc.subjectimpression managementen_US
dc.subjectdress formalityen_US
dc.subjectinstructor evaluationsen_US
dc.subject.departmentPeter B. Gustavson School of Business
dc.titleFitted: the impact of academics' attire on students' evaluations and intentionsen_US
dc.typeArticleen_US

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