Managing Industry Reputation: The dynamic tension between collective and competitive reputation

Date

2008

Authors

Winn, M.
MacDonald, P.
Zietsma, C.

Journal Title

Journal ISSN

Volume Title

Publisher

Palgrave Macmillan

Abstract

To broaden understanding of the dynamics of collective reputation management, we conducted a longitudinal, qualitative study of two industries whose legitimacy was under sustained and intense attack by environmental stakeholders. Our study traces the emergence of, and dynamic tension between, collective and competitive reputation management, and examines the motives for and effects of specific strategies used by the industry, individual firms and groups of firms. The paper contributes to theory building on the dynamic interplay of, and tensions between, collective and competitive reputation management.

Description

“This is a post-peer-review, pre-copyedit version of an article published in Corporate Reputation Review. The definitive publisher-authenticated version (Winn, M., MacDonald, P., & Zietsma, C. (2008). Managing Industry Reputation: The dynamic tension between collective and competitive reputation management strategies. Corporate Reputation Review, 11: 35-55) is available online at: http://www.palgrave-journals.com/crr/journal/v11/n1/index.html”

Keywords

collective strategy, competitive strategy, industry legitimacy crisis, institutional change, reputation management, reputational interdependence

Citation

Winn, M., MacDonald, P., & Zietsma, C. (2008). Managing Industry Reputation: The dynamic tension between collective and competitive reputation management strategies. Corporate Reputation Review, 11: 35-55