Business Storytelling
Date
2022-09-09
Authors
Mckenzie, Paige
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Abstract
This research project focussed on the power of storytelling and the value it brings to business learning. The goal was to research and gather a plethora of information on the current uses of storytelling in different disciplines to uncover a new research topic that has yet to be explored. The research topic of audience in storytelling was determined from brainstorming using mindmaps and the information gathered from a scoping review. The hope is to create a framework that other scholars can use through the use of audience storytelling to aid in the field of business learning.
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Keywords
storytelling, audience, business, scoping review