Business Storytelling
| dc.contributor.author | Mckenzie, Paige | |
| dc.date.accessioned | 2022-09-09T20:55:50Z | |
| dc.date.available | 2022-09-09T20:55:50Z | |
| dc.date.copyright | 2022 | en_US |
| dc.date.issued | 2022-09-09 | |
| dc.description.abstract | This research project focussed on the power of storytelling and the value it brings to business learning. The goal was to research and gather a plethora of information on the current uses of storytelling in different disciplines to uncover a new research topic that has yet to be explored. The research topic of audience in storytelling was determined from brainstorming using mindmaps and the information gathered from a scoping review. The hope is to create a framework that other scholars can use through the use of audience storytelling to aid in the field of business learning. | en_US |
| dc.description.reviewstatus | Reviewed | en_US |
| dc.description.scholarlevel | Undergraduate | en_US |
| dc.description.sponsorship | Valerie Kuehne Undergraduate Research Awards (VKURA) | en_US |
| dc.identifier.uri | http://hdl.handle.net/1828/14238 | |
| dc.language.iso | en | en_US |
| dc.subject | storytelling | |
| dc.subject | audience | |
| dc.subject | business | |
| dc.subject | scoping review | |
| dc.subject | Valerie Kuehne Undergraduate Research Awards (VKURA) | |
| dc.subject.department | Peter B. Gustavson School of Business | |
| dc.title | Business Storytelling | en_US |
| dc.type | Poster | en_US |