An Evaluation of Asset-Based Community Development/Mapping in Relation to Member Engagement and Strategic Orientation of a Provincial Sport Organization

Date

2022-01-26

Authors

Butler, Michael Scott Ellis

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

This research project attempts to augment BC Hockey’s member engagement strategy through the application of an Asset-Based Community Development (ABCD) approach. Specifically, this study seeks to understand if ABCD is an appropriate methodology to activate association-level members and if the outcomes of an ABCD survey can create a community of association-level best practices while at the same time providing BC Hockey with information that can inform or support its own strategic imperatives.

Description

Keywords

Member Engagement, Community Development, Non-Profit Sport, Provincial Sport Organization, Hockey, Strategic Planning, Asset-Based Community Development

Citation