An Evaluation of Asset-Based Community Development/Mapping in Relation to Member Engagement and Strategic Orientation of a Provincial Sport Organization
Date
2022-01-26
Authors
Butler, Michael Scott Ellis
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Abstract
This research project attempts to augment BC Hockey’s member engagement strategy
through the application of an Asset-Based Community Development (ABCD) approach.
Specifically, this study seeks to understand if ABCD is an appropriate methodology to
activate association-level members and if the outcomes of an ABCD survey can create
a community of association-level best practices while at the same time providing BC
Hockey with information that can inform or support its own strategic imperatives.
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Keywords
Member Engagement, Community Development, Non-Profit Sport, Provincial Sport Organization, Hockey, Strategic Planning, Asset-Based Community Development, Community Development Program