Values, identity and pro-environmental behaviour

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dc.contributor.authorGatersleben, Birgitta
dc.contributor.authorMurtagh, Niamh
dc.contributor.authorAbrahamse, Wokje
dc.date.accessioned2021-02-24T00:03:45Z
dc.date.available2021-02-24T00:03:45Z
dc.date.copyright2012en_US
dc.date.issued2012
dc.description.abstractThe importance of understanding and promoting pro-environmental behaviour among individual consumers in modern Western Societies is generally accepted. Attitudes and attitude change are often examined to help reach this goal. But although attitudes are relatively good predictors of behaviour and are relatively easy to change they only help explain specific behaviours. More stable individual factors such as values and identities may affect a wider range of behaviours. In particular factors which are important to the self are likely to influence behaviour across contexts and situations. This paper examines the role of values and identities in explaining individual pro-environmental behaviours. Secondary analyses were conducted on data from three studies on UK residents, with a total of 2694 participants. Values and identities were good predictors of pro-environmental behaviour in each study and identities explain pro-environmental behaviours over and above specific attitudes. The link between values and behaviours was fully mediated by identities in two studies and partially mediated in one study supporting the idea that identities may be broader concepts which incorporate values. The findings lend support for the concept of identity campaigning to promote sustainable behaviour. Moreover, it suggests fruitful future research directions which should explore the development and maintenance of identities.en_US
dc.description.reviewstatusRevieweden_US
dc.description.scholarlevelFacultyen_US
dc.description.sponsorshipThe research is supported by funding from the ESRC Research Group on Lifestyles Values and Environment (RESOLVE) (Grant Number RES-152-25-1004).en_US
dc.identifier.citationGatersleben, B., Murtagh, N. & Abrahamse, W. (2012). Values, identity and proenvironmental behaviour. Contemporary Social Science, 9(4), 374-392. https://doi.org/10.1080/21582041.2012.682086en_US
dc.identifier.urihttps://doi.org/10.1080/21582041.2012.682086
dc.identifier.urihttp://hdl.handle.net/1828/12711
dc.language.isoenen_US
dc.publisherContemporary Social Scienceen_US
dc.subject.departmentDepartment of Psychology
dc.titleValues, identity and pro-environmental behaviouren_US
dc.typeArticleen_US

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