Business students’ choice of short-term or long-term study abroad opportunities

Date

2013-08-12

Authors

Fitzsimmons, Stacey R.
Flanagan, David J.
Wang, Xiaodan “Abby”

Journal Title

Journal ISSN

Volume Title

Publisher

Journal of Teaching in International Business

Abstract

Recent years have seen a proliferation of short-term study abroad opportunities. Although they are both supplementing and replacing semester-long study abroad programs, research has focused primarily on semester (long-term) programs. We draw on the theory of planned behavior (TPB) to explore factors that predict why students choose long-term and short-term programs. Results indicate that students perceive more social pressure to engage in short-term programs, and higher barriers limiting participation in long-term programs. All TPB factors significantly predicted students’ intentions to study abroad in both short-term and long-term programs with one exception; perceived behavioral control did not significantly predict intentions to participate in short-term programs. These findings can be used to improve marketing of short-term and long-term programs by addressing student concerns specific to each type of program, potentially increasing the number of students choosing to study abroad

Description

Keywords

Study Abroad, Theory of Planned Behavior, Exchange, Short-term, Long-term

Citation

Fitzsimmons, S.R., Flanagan, D.J. & Wang, X.A. (2013). Business students’ choice of short-term or long-term study abroad opportunities. Journal of Teaching in International Business, 24(2), 125-137.