Helping create service ‘experts’: The opportunity for an athletic approach to coaching in service organisations

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dc.contributor.authorRead, Micheal J.B.
dc.contributor.authorColgate, Mark
dc.contributor.authorCorwin, Vivien
dc.contributor.authorTax, Steve
dc.date.accessioned2013-05-03T16:49:03Z
dc.date.available2013-05-03T16:49:03Z
dc.date.copyright2012en_US
dc.date.issued2012-04
dc.description.abstractRecent research on expertise in organisational contexts strongly indicates that coaching, mindset, and deliberate practice have a greater impact on achieving high levels of proficiency than innate talents. We examine the opportunity for service firms to adopt an athletic based approach to coaching, ensuring employees serving customers become service ‘experts’ and consistently deliver excellence. Highlighting 13 main coaching practice categories that exist in athletic and organisational coaching, we found that athletic coaching seems to use a wider range of coaching techniques. This investigation paves a way for service organisations to understand how they can best incorporate well-established athletic coaching practices into their businesses.en_US
dc.description.reviewstatusRevieweden_US
dc.description.scholarlevelFacultyen_US
dc.identifier.citationRead, M, and others. (2012). Helping create service ‘experts’: The opportunity for an athletic approach to coaching in service organisations. The International Journal of Mentoring and Coaching, 10(1).en_US
dc.identifier.issn1815-804X
dc.identifier.urihttp://hdl.handle.net/1828/4594
dc.language.isoenen_US
dc.publisherEuropean Mentoring and Coaching Councilen_US
dc.subjectorganisational coachingen_US
dc.subjectathletic approachen_US
dc.subjectservice excellenceen_US
dc.subject.departmentPeter B. Gustavson School of Business
dc.titleHelping create service ‘experts’: The opportunity for an athletic approach to coaching in service organisationsen_US
dc.typeArticleen_US

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