Spiritual myths of consumption: Puritanism, transcendentalism and the consubstantiation of the American consumer

dc.contributor.authorSuddaby, Roy
dc.date.accessioned2020-11-27T17:35:33Z
dc.date.available2020-11-27T17:35:33Z
dc.date.copyright2019en_US
dc.date.issued2019
dc.description.abstractContemporary consumer trends in America are profoundly influenced by the enduring religious values of Puritanism and the more secular spiritual values of Transcendentalism. Both belief systems have deeply penetrated American collective memory. While they share common historical roots, the tensions that emerge from their differences describe a typology of three enduring collective myths of American culture – the Myth of the American Dream, the Myth of the American Adam and the Myth of American Exceptionalism. These myths, in turn, define three contemporary consumer movements – Voluntary Simplicity, Transformational Consumption and Radical Consumption.en_US
dc.description.reviewstatusRevieweden_US
dc.description.scholarlevelFacultyen_US
dc.identifier.citationSuddaby, R. (2019). Spiritual myths of consumption: Puritanism, transcendentalism and the consubstantiation of the American consumer. Journal of Marketing Management, 35(5-6), 410-426. https://doi.org/10.1080/0267257X.2019.1585686en_US
dc.identifier.urihttps://doi.org/10.1080/0267257X.2019.1585686
dc.identifier.urihttp://hdl.handle.net/1828/12404
dc.language.isoenen_US
dc.publisherJournal of Marketing Managementen_US
dc.subjectspiritualityen_US
dc.subjectreligionen_US
dc.subjectconsumptionen_US
dc.subjectcollective memoryen_US
dc.subjectmythsen_US
dc.titleSpiritual myths of consumption: Puritanism, transcendentalism and the consubstantiation of the American consumeren_US
dc.typeArticleen_US

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