A global perspective on combating Shanzhai products: Cross-cultural solutions

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dc.contributor.authorQin, Yao
dc.contributor.authorSong, Lei
dc.contributor.authorShi, Linda Hui
dc.contributor.authorFrank, Kang Tan
dc.date.accessioned2023-06-12T03:51:45Z
dc.date.available2023-06-12T03:51:45Z
dc.date.copyright2023en_US
dc.date.issued2023-05-04
dc.description.abstractTo compete on the world market, companies from emerging economies often adapt their innovations to satisfy unique cultural needs. They do so, in part, by copying the products of their western counterparts with a degree of modification. This approach is referred to as Shanzhai, which is a Chinese neologism meaning “copycat.” In this article, we discuss the Shanzhai phenomenon and explain Shanzhai's development stages and threats to original brands across the globe. Then, we examine how cultural factors (i.e., power distance belief, face consciousness, and analytic vs. holistic-thinking style) influence consumers’ perception towards Shanzhai products. We further suggest that original manufacturers should adopt selected strategies to combat Shanzhai threats vis-a-vis three cultural drivers. One driver entails launching full product lines and developing new distribution channels in high power distance belief cultures but promoting brand originality in low power distance belief cultures. A second alternative involves embracing a sustainable and green brand image in low face-sensitive cultures but strengthening brand logo impacts and enhancing intangible brand benefits—such as social value (e.g., brand user profile, prestige)—in high face-sensitive cultures. The third entails communicating integrated product values in holistic-thinking cultures but highlighting an offering's most competitive and unique features in analytic-thinking cultures.en_US
dc.description.reviewstatusRevieweden_US
dc.description.scholarlevelFacultyen_US
dc.description.sponsorshipFaculty Research Grant from Macau University of Science and Technology. Grant Number: FRG-22-054-MSBen_US
dc.identifier.citationQin, Y., Song, L., Hui Shi, L., & Tan Frank, K. (2023). A global perspective on combating Shanzhai products: Cross-cultural solutions. Thunderbird International Business Review, 1– 13. https://doi.org/10.1002/tie.22343en_US
dc.identifier.urihttps://doi.org/10.1002/tie.22343
dc.identifier.urihttp://hdl.handle.net/1828/15160
dc.language.isoenen_US
dc.publisherThunderbird International Business Reviewen_US
dc.subjectcross-cultural solutionsen_US
dc.subjectemerging economiesen_US
dc.subjectface consciousnessen_US
dc.subjectpower distance beliefen_US
dc.subjectShanzhai productsen_US
dc.subjectthinking styleen_US
dc.subject.departmentPeter B. Gustavson School of Business
dc.titleA global perspective on combating Shanzhai products: Cross-cultural solutionsen_US
dc.typeArticleen_US

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