What Competition? Myopic Self-Focus in Market-Entry Decisions.

dc.contributor.authorMoore, D.A.
dc.contributor.authorOesch, J.M.
dc.contributor.authorZietsma, C.
dc.date.accessioned2010-06-09T18:43:30Z
dc.date.available2010-06-09T18:43:30Z
dc.date.copyright2007en
dc.date.issued2007
dc.descriptionhttp://orgsci.journal.informs.org/cgi/reprint/18/3/440?maxtoshow=&hits=10&RESULTFORMAT=&author1=moore%2C+d&searchid=1&FIRSTINDEX=0&sortspec=relevance&resourcetype=HWCITen
dc.description.abstractThis paper documents egocentric biases in market-entry decisions. We demonstrate self-focused explanations for entry decisions made by three groups of participants: actual entrepreneurs (founders), working professionals who considered starting their own firms but did not (nonfounders), and participants in a market-entry experiment. Potential entrants based their decision to enter primarily on evaluations of their own competence (or incompetence) and paid relatively little attention to the strength of the competition. Our results suggest that excess entrepreneurial entry is more complicated than simple overconfidence, and can help explain notable patterns in entrepreneurial entry.en
dc.identifier.citationMoore, D.A., Oesch, J. M. & Zietsma, C. (2007). What Competition? Myopic Self-Focus in Market-Entry Decisions. Organization Science, 18(3), 440-454.en
dc.identifier.issn1526-5455 -07 -1803 -0440
dc.identifier.urihttp://hdl.handle.net/1828/2844
dc.language.isoenen
dc.publisherInforms Journalsen
dc.subjectentrepreneurial entryen
dc.subjectegocentrismen
dc.subjectmarket entryen
dc.subjectoverconfidenceen
dc.subjectunderconfidenceen
dc.subject.departmentPeter B. Gustavson School of Business
dc.titleWhat Competition? Myopic Self-Focus in Market-Entry Decisions.en
dc.typeArticleen

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